Inside ALNO: What Inspires the Designers?

March 9th, 2017
Dan Cranage

Dan Cranage – Showroom Manager at The ALNO Store Leeds

Dan Cranage has been Showroom Manager of the flagship ALNO showroom in Leeds since 2016, and has been designing kitchens for around eight years.

In his role, Dan’s aim is to provide his customers with a functional and practical kitchen for their every need, while making a potentially difficult project as seamless as possible. Dan manages the entire process from beginning to end. This starts with meeting the customer at The ALNO Store Leeds showroom, where Dan (and Showroom Assistant, Ethan) can listen to their customer’s ideas and offer advice on colour and texture choices, as well as appliance functions and worktop options.

For the next step, Dan visits the customer’s home for a site survey. This is where he gets a real feel for the project, drawing up room dimensions, and envisioning an appropriate design that will get the most out of the available space.

Next, the customer is invited back to the showroom where Dan presents the initial concept design. He and the customer discuss the plans and work together to design a kitchen that is both beautiful and practical.

“I really enjoy the presentation stage. For me, the job is all about making the customer happy with the end result, so being able to discuss ideas with them, and bring together their ambition with my expertise, we ensure that is the case.”

From an early age, Dan has always been interested in design: “My father is an architect and right through school it was always either sport or design that were my favoured subjects.”

After spending time with an Interior Designer for work experience, Dan wanted to concentrate his efforts on doing the same, and went on to study at Leeds College of Art for four years, achieving a degree in interior design.

One of Dan's kitchen designs. Click here to see more!

Although interested in all aspects of design and having experience across all sectors, Dan chose to focus on kitchen design because, in his words, it “merges spaces with functionality, customer service, and most importantly for him, designing.”

Like many designers in the 21st Century, Dan finds lots of inspiration online.

Dan said: “I love to browse Pinterest and Houzz and see what other kitchen designers have created. They’re both great places to look at unique designs and offer some great ideas to work with.”

But more importantly, seeing the customer happy with the end result is what drives Dan to succeed. He said: “As designers, you have to create something that is unique to that individual customer. The reward for any design is the appreciation from the customer at the end result.”

Why not visit The ALNO Store Leeds and experience the wonderful service and talented design exeprtise that Dan offers?

4 The Boulevard
City West One Office Park
Gelderd Road
LS12 6NY


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